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Airline Service Improvement Pays Dividends

by Tribune2

Malta's airline was once a virtual monopoly - and being an island
in the Mediterranean it was guaranteed passengers.

But after years of having little competition, Air Malta has had
to contend with a host of rivals entering Malta's airspace in the
lst two years and competing for the same passengers.

The number of people visiting Malta has risen well as a result,
and fares to the holiday island have come down in the island's
main UK customer base, but new routes have also started in
otherwise unchartered territories for Malta's tourism industry,
including Norway and Spain.

Faced with the new competition the airline opened new routes -
notably Liverpool in the North West of England - but also cut her
offers with various offers.

The most notable difference though for frequent flyers to Malta
either on business or for Malta holidays has been the level of
service offered by the airline, setting them apart from the new
low cost airlines flying to the island's Luqa Airport.

One example of the airline's success at providing a quality
service has been the lack of losing their passengers luggage -
while some airlines are notorious for upsetting passengers by
frequently losing their luggage, the airline has proved to be the
best in Europe.

'There was real concern before the advent of the low cost
carriers that the established Malta airline would be knocked out
of the skies' comments one Malta travel site, 'but they have
approached the situation well and not only tried to match the
fares, but gone a step further by improving the quality of
service and opening new routes too - impressive.'

New official figures show that last year's all important summer
season had been the best in six years for Malta, reversing the
decline in fortunes for the Mediterranean island.

The good news for Malta is that despite the increase in the
number of tourists arriving on the island via low cost flights,
the occupancy levels of hotels has increased from basic to 5
star, showing that Malta can appeal to all.

Further good news for Malta came from the figures for hotels and
holidays with the news that while the number of arrivals from her
traditional UK market rose by eleven per cent, the number of
people from Germany visiting Malta increased by a third this
year, adding strength to the holidays industry that has been
reliant on tourism from one country in the past, and even Spanish
tourists now visiting the island.

And Malta's airline has shown that you can visit the island in
comfort, and still pay less for the airfare than two years ago -
a clear example of how an airline can provide a good passenger
experience at a reasonable cost.

For flights and holiday information about <a
href="http://www.yourmalta.com">Malta</a> visit yourmalta.com

Included in the Malta guide is a choice of <a
href="http://www.yourmalta.com/hotels">Malta hotels</a> with
companies like <a
href="http://www.yourmalta.com/expedia">Expedia</a>

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