The Right Article-Formatnewsletter-Format Article for Newsletter

You Are Here: Home Page » Formatnewsletter » Format Article for Newsletter

Newsletter Article

Here is John McCain is Out of Touch formatted for a newsletter with 65 characters per line.

John McCain is Out of Touch

by AnthonyWayne

John McCain is out of touch with the American public.

At a time when nearly 60% of Americans use text messaging, how
does the McCain campaign not have a text message element?  His
competitors, Barrack Obama and Hillary Clinton sure seem to be
more in touch with the American public, especially younger adults
who must find the McCain campaign to be so yesterday.

Text messaging today is as important to the American public as
the fireside chats of the FDR era that targeted radio listeners. 
In fact, statistically, text messaging is more important than
radio was in the 1930's.  So why has McCain refused to add a text
message mobile marketing element to his campaign?

Barrack Obama is using a cutting edge text message campaign to
sway voters.  Last summer, the Illinois senator launched a text
message initiative to organize volunteers and encourage supports
to text GO to 62262 (OBAMA).

The Obama campaign's site offers free ringtones from Obama's
speeches, Obama wallpapers, and voters can send questions to get
policy statements.  The text campaign also includes information
on how to donate or volunteer for the campaign.  Now, that's
change.

Obama's text campaign is also the only one to regionalize its
database.  This has been valuable in getting the public out to
see the senator during his local political speeches.  Prior to
one of his regional visits, the Obama text message campaign sends
thousands of text messages to his supporters and encourages them
to show their support by showing up at his rallys.

While Obama's text message campaign may be the most active,
Hillary Clinton and John Edwards actually had their text message
campaigns going before Obama did. Clinton and Edwards are
certainly not the only politicians using text message campaigns.

President Bill Clinton recently stated that he's no longer a
text message virgin and he demonstrated such during a speech on
his wife's campaign.

Hillary Clinton's efforts were admirable, but not nearly to the
same effectiveness of Obama's.  The Clinton campaign failed to
use a vanity short code and never got the recognition that
Obama's has today.  Maybe text messaging is one reason why Obama
is the clear favorite of younger voters over both candidates.

Text message campaigns on the political front are clearly here
to stay.  A University of Michigan and Princeton University study
found that using text messages to remind voters to get out and
vote increases voter participation by 4% among young voters. 
Given young adults propensity for using cell phone text
messaging, you can bet Obama will be sending reminders on
election day.

The efforts of Obama and Clinton contrast starkly to the John
McCain campaign that has yet to add any element of mobile
marketing.  "It's not surprising given his age," said Bob Bentz,
director of marketing at Advanced Telecom Services that supplies
text message solutions to businesses.  "Only 11% of those over 65
use text messages and Mr. McCain is a bit older than 65.  You
would think that somebody on his campaign would have advised
Senator McCain that text messaging is an important way to
communicate with young, politically-active adults."

Maybe that's one reason why Barrack Obama has a huge advantage
among younger voters.

When it comes to text messaging, John McCain just doesn't get
it.

http://www.textmessageblog.mobi
Anthony Wayne is a writer for the <a
href="http://www.textmessageblog.mobi">Text Message Blog</a> and
works in the marketing department at <a
href="http://www.advancedtele.com">Advanced Telecom Services</a>.

Syndicated by The Right Article - www.therightarticle.com