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Pros And Cons Of Copyleft Content

by kgmarkd

Copyleft content is content that gives you restricted rights to
use in your website. As we saw last week it includes text, images
and even videos. You can also get scripts like automatic date
displays as well as specialized calculators like calorie counters
for dieters.

The primary reason and advantage for using these "borrowed'
content is usually the ease they introduce in creating a website.
For example you can collect articles from different article
directories and put up a site on High Definition TV in a matter
of days. Infact there are software that can source these articles
for you, code and upload them into you server to have a 200 page
website in a matter of minutes. They have been used in creating
what are referred to as MFAs or Made for Adsense Sites. This
technique is not as effective as it used to be few years back.

But cranking out content is not the only advantage for using
copyleft. One can choose to use such content sparingly to
complement original content. For example, videos from YouTube
would be used as a visual aid complementing text. Also copyleft
content can be used as references without having to link out-side
of your website. The same applies to third party scripts that
allow you web visitor to get interactive information without
having leave your site. For example you can use a copyleft
calorie counting script in you site. This will allow you visitor
to count their food calories without having to send them to
another site. This can be a valuable technique of serving quality
to you visitor while at the same time preserving your Page Rank
(PR).

Similarly images can be used to enhance visitor experience. This
is particularly for visual industries like electronics or travel.
A webpage with a full color image of the latest Sony LCD has
better user experience than a text only page about the same.

Unfortunately such borrowed content also has disadvantages.
Depending on the industry, duplicate content can end up being
double trouble. First, it is seen as "same old, same old" content
by your visitors. This is especially so for blogging content.
Because most people who read blogs follow more than one on the
same topic; it can easily become irritating getting the exact
same content every time.

A second problem has to do with Search Engine Position. SEs
avoid having duplicates in their index. So they generally pick
one of the contents and ignores the others. This is particularly
so with text content. So if you copyleft content ends up being
one of those ignored you will not be receiving traffic form SEs.
But worse is that there are indications that the SEs do penalize
sites with duplicate content. The reasoning is that since they
have nothing original to give to web-surfers then they are not
that important. This results to lower SE positions.

In using copyleft content you need to get the best of them while
mitigating their disadvantages depending on your needs.

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