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Article Marketing - Quality For Consumers

by Patricia_A._Jones

Which do you think is the best way to article market? Quality for
consumers or quantity for back links?

If you look around the Internet there are several recommended
styles of article marketing so how do you decide which is the
right way for you? On the one hand there are those who swear by
writing several articles a day and submitting them to as many
directories as they can. Then there are those who write one
article and either use software to spin them into several
articles or make small changes like title and first paragraph and
submit the similar articles to the same sites. Then there are
those who write one quality article daily, weekly or monthly and
just submit to a few sites.

All of those ways of article marketing may work, but which works
the best? Lets just go through the different ways.

1.Most of us do not have the time to write several articles a
day and if they are about the same subject, intending to promote
one particular site those articles can become repetitive and lose
quality to quantity. Of course some people can write several good
articles a day but I do not think that I am one of them.

2.Spinning articles might be a great time saver, but when you
look at the results of spinning they can be laughable. The
articles often do not make sense to the reader and can be
difficult to understand in much the same way as badly translated
articles. Many directories do not want those articles; I know
that I do not want articles on my site that visitors may have
difficulty in understanding.

3.Changing the first paragraph and or the title of an article
and submitting it to different sites is great, that means there
is not so much of a duplicate content issue. Submitting the
altered versions of the same article to the same directories is
not on. Last week a joker submitted the same article to my
directory with slightly different titles 4 times using 4
different accounts. As if I was not going to notice the
similarities when I looked at the list of articles waiting for
approval!

4.Then there is quality and submitting to fewer sites. A quality
article is a pleasure to approve. I enjoy reading the article, I
know that the quality of my site is going to improve and I know
that the quality articles are going to bring in more traffic to
my site. I also know that a quality article does not need to be
submitted to hundreds of sites or spun. A quality article will be
picked up on by publishers and replicated pretty darn quick.

You can guess which article marketing style I prefer; its
quality all the way. Looking at number 4 I sound like a proper
know it all. I do not think that I know everything but I do know
what my site stats tell me. The author articles that get the most
hits are nearly always the articles that I have regarded as high
quality, or have been interesting enough to read all the way
through.

I have different ways of defining quality that may make me seem
contrary, but I have always looked at things in different ways. A
business colleague calls me a lateral thinker, I think he means a
pain in the b**t!

Quality that is extremely well written, but on occasion no
matter how well an article is written if the content is dry and
boring the article is not going to fly for the majority of
readers unless it contains specific information that they want
and need. I do not claim to be an extremely good writer, I think
that I am an adept writer who can occasionally pull off
unexpected great results almost by accident. I have had enough of
those accidents to be able to figure out why those articles are
hitting the spot and why articles such as this one is unlikely to
produce masses of hits.

One of my accidents was an article about where I live. I wrote
it as an example because I wanted members of my travel site to
write about where they live. It started out as an article about a
regular town and without initially intending to I added
paragraphs about places of interest and tourist spots within 10
miles. It dawned on me after writing the article that although I
live in an industrial town that would not be considered on its
own a tourist center, like most places there are tourist spots
close enough by to include a mention in an article.

That article does better for hits than most articles of my own
and those of authors on my sites that have been especially
written for article marketing. I asked myself why and came up
with 2 reasons. One was that I had added a good variety of
keywords and phrases naturally and without thinking about it. The
other reason I suspect is that the article is unique, very
different to any other travel article that I have seen out there.
It is also obvious that I know the place well whereas most
article marketing travel articles do not give you a sense of the
authors knowing the places that they write about and show little
personality.

Another accident was an article written a month ago about my bad
experience with a spyware fraud. I was so cheesed off that I
turned to writing to make myself feel better. I have never known
an article get so many hits in such a short time. It has been
picked up by a lot of webmasters, bloggers and ezines and I am
sure it still has plenty of scope. I have even seen it on some
geek sites, now that�s something I never thought would happen to
an article of mine!

I think that the article is doing well because it is offering
information written from obvious personal experience that people
want and need and those people have had the common sense to do a
search before being scared into parting with their money.

The top 2 articles on my directory for months have been my own
scam warnings. They are only on a couple of my sites so the hits
are not spread between zillions of article directories. Again I
am providing information that people want and need. Neither of
the articles were written for the purpose of article marketing
and a variety of keywords and phrases happened naturally.

So to me a quality article is reasonably well written, packed
with information written from experience that people want or
need, unique or as different to other articles as possible and
showing some personality.

The fatal flaw in my accidents is that I have not used the
articles to promote money making ventures, just my sites in
general. I will have to get a grip and accidentally make some
money from them!

I will end this far too long article by including a quote from a
forum that made me think. �Thats a major problem I see in article
directories -- its so difficult to find good content in them that
they are not nearly as useful to article consumers as they could
be.�

Patricia Jones loves writing and owns a general subject <a
href="http://bb-articles.com">article directory</a>
bb-articles.com and a <a href="http://articlesabroad.com">travel
article directory</a> articlesabroad.com For <a
href="http://eprofitscentre.com">free digital downloads</a> visit
eprofitscentre.com

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