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Top 10 Cost Effective Small Business Marketing Tips

by james_copper

I was talking to a veteran marketing consultant the other day and
I asked him quite cheekily for his top 10 low cost marketing
tips. To my amazement he complied and rattled off the following
answer. I grabbed a notebook and feverishly started writing.

Please note that this man has spent a lifetime reading and
researching the marketing game and helping thousands of small
business owners to institute their marketing strategies. He said
the following were guaranteed to help business owners get more
customers, increase sales and income and build wealth.

The 10 Tips

1. Make a list and work on your marketing activities each day
It does not matter whether you are planning activities and
promotions, or actually implementing them. As long as you stick
to your list of six or seven items and plug away at them
religiously each day, you will achieve your goals. But dont get
stale. Periodically add two or three additional tactics to your
strategy to freshen up your strategy and makes things fun.

2. Use buddy marketing to promote your business
Make a reciprocal arrangement with another similar or
complementary business so that when you distribute brochures you
include a leaflet, flyer, or business card of your buddy
business. They do the same for you.

3. Advertise on your car its free
Order a pair of magnetic signs at your local sign shop. Include
your business name, phone number, web site, and perhaps even a
short blurb or special offer to build excitement.

4. When you are playing you should be working to promote your
business
Remember, you are the best ambassador for your business. Wear
tshirts printed with your company name on them. Wear them when
you go bowling, play in a band, or go to your childrens baseball
games. Hand out your business card to absolutely everyone you

5. Advertise in inexpensive local flyers 
This is a low cast winner. Advertise in free sheets, brochures
and leaflets distributed by sports club or sports event
organizers, social clubs publicizing dances or other gatherings
and even church communications. You never know who will see these
little flyers.

6. Offer lottery tickets as incentives?
Lottery tickets are cheap but they have a million dollar cachet.
Offer your customers a great incentive with a free ticket in the
lottery.

7. Send candy in the mail and deliver cookies
People love anything sweet candy and cookies especially.
Whenever you send a mailing or a package include candy.

8. Join your local chamber of commerce.
It sounds like a bore but this is a cheap and effective way to
develop relationships, become involved in the community, build
your contact and prospect list, and increase your knowledge.

9. Think about giving and not just taking
Approach every customer with the idea that you are there to help
them really help them You should consider making the sale a
secondary consideration. Its funny the sale will follow
automatically

10. Marketing by walking around
You should walk around your neighborhood, talk to your existing
customers and anyone else. Remember, they are your prospective
customers. Word of mouth will start working for you

James Copper is a writer for <a
href="http://www.marketinglinx.com">http://www.marketinglinx.com</a>
where you can find <a
href="http://www.marketinglinx.com">marketing tips uk</a>

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