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Differences in the Types of Auctions That Take Place
Auctions are those events where properties or goods are sold to the highest bidder....
Government Bid Strategy: Success Metrics
A lot of businesses enter the government contracting arena with the expectation of the "$1000 mousetrap" that is, the idea that government work is a cash cow that can be milked by exorbitant over-pricing....
A "Warm Calling" vs. "Cold Calling" Rant
Prospecting by phone, introductory calling as I prefer, is a communication skill. Like any communication skill it can be learned and it can be improved upon....
Tips for Search Engine Marketing & Promoting Yourself Online
There are so many things available to you now, so many products, website options, affiliate programs, tools, e-books, guides, how could you not make it, or better yet how could you not try?...
How One Overlooked Marketing Strategy Plan Can Increase Your Bottom Line
Every company is out there to make profits. Increase of sales is of paramount importance in an organization or firm. Whether the company is starting or it wants to expand it first has to undergo the kind of marketing strategies that they will use so as to create or increase sales....
Product Knowledge - A True Story that Supports Its Importance
A fresh-faced young sales clerk gets a lesson in product knowledge using an unlikely prop - an athletic support. This true story played an integral role in the early training of a popular internet marketer....
A Death Sentence for Sales People - Failing to Know Your Customer
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight....
Profit Building Strategies: Leveraging Testimonials
Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight....
8 Strategies to Guarantee Success in Cold Calling
No one will buy from you if they do not know of you, your company/products/services. Every sale has its own cycle. Depending on what you are selling, it could be a short cycle of a day or two, or it could be a long cycle of a year or two....
Shorten Sales Cycles By Capitalizing On Trigger Events
Every day decision makers in your target market experience a Trigger Event that turns them from someone who never would of bought from you yesterday into someone highly likely to by from you today. You can capitalize on these Trigger Events to:
- Increase close ratios
- Sell at higher prices
- Shorten sales cycles...